Sheri Berry

Dallas, TX
972-987-5644
sberry@makewebmagic.com
www.makewebmagic.com

User Interface Designer / Information Architect / Usability Engineer

SUMMARY 
Mastery of User Experience domain (15+ years) with expertise in user-centered design methodologies, Web 2.0 and Social Networking, persona based development standards, information architecture documentation, user interaction workflows and leading edge visual design to ensure highest possible usability for a wide variety of business applications.

Evaluating emerging UX trends, tools, technologies and leading user experience interests in cross-functional project teams. Engaging analysts, business owners, development teams, and end-users to achieve goals and evangelize best practice design process amongst peers. 

Client work includes Texas Instruments, Southwest Airlines, Perot Systems, Centex, Pizza Hut (YUM! International) Brinks, Curves, Macy’s, and 7-Eleven among the hundreds of web sites produced.

SKILLS

• Perform User-Centered design and analysis 
• Conceptualize, storyboard, mock-up and prototype end-user experience 
• Create interactive prototypes for usability testing
• Design, plan, conduct, analyze and report usability tests
• Capture and analyze analytics data / User Surveys  
• Utilize rapid prototyping tools to quickly deliver high-fidelity, interactive interfaces 
• Produce production graphics and apply defined branding guidelines 
• Build production templates and debug presentation layer issues 
• Translate technical requirements, test results, user feedback, team directions, and company standards into application designs 
• Conceptualize and draft ideas at various levels of fidelity ranging from paper prototyping to graphic mockups, clickable wireframes and site maps using Photoshop, Dreamweaver, Visio, and Axure 
• Hand coded HTML, DHMTL, JavaScript, and CSS 
• Excellent writing and communication skills 
• Ability to respond to fluctuating requirements with comfort and ease. Comfortable in fast-paced, fast-changing, software development environments 
• Ability to lead peers and engage analysts, business owners, development teams, and end-users to achieve goals

Member of the Usability Professionals Association.
www.usabilityprofessionals.org/

SOFTWARE
Rapid Prototyping using Axure Pro, Macromedia Dreamweaver, Fireworks, Microsoft Visio and Office, Adobe Photoshop, Illustrator, and Acrobat, Internet Technologies (HTML, JavaScript, DHTML and CSS). Audio and Video Recording and Editing.

EXPERIENCE
7/2008 - Present
Consultant
User Experience Architect
Contract consulting positions involve working with senior Application Development teams in developing robust user friendly business applications.

• Interface with users and managers to determine requirements and perform user task analysis and interviews
• Develop the application workflow and interface design
• Create IA documents such as page schematics, workflows, site maps, etc
• Create wireframes, screen mock-ups, and navigational prototypes to illustrate the User Experience
• Create production GUI layouts, design standards, imagery, and stylesheets using Dreamweaver HTML, CSS, and Visio, as well as and Axure Pro for rapid prototyping

Sample application design here. http://www.webshine.net/associa/dashboard.htm

7/2007 – 6/2008
IMC2.com (Internet Marketing Creative Concepts)
Usability Engineer

• Conducted user testing and prepared results/recommendations documents based on findings.
• Reviewed creative concepts and information architecture documents for usability concern
• Evaluated websites using Forrester heuristic criteria
• Conducted user research and online customer satisfaction surveys
• Wrote test scripts, user personas, screening documents and task scenarios
• Operated the Usability Lab’s multi-media equipment to record, edit and publish video.
  Sample usability reports and documentation available upon request.
  

7/2005 – 7/2007
Perot Systems
User Experience / Information Architect

• Planned the user experience for a wide variety of applications and websites for several healthcare industry clients
• Delivered graphic design mock-ups, information architecture page specs, site maps, user research and usability testing, online customer satisfaction surveys, and content management system solutions
• Worked with development teams to implement website strategies and improve website usability
• Conducted user testing and provided recommendations for site enhancement.
  Axure clickable wireframe sample here: http://www.webshine.net/perot/System-P1/

1998 - Present
MakeWebMagic.com
Web Wondress - Sole Proprietor
Owner of internet business building eye-popping marketing websites from sale to launch.

• Strategic marketing consultation to determine the best marketing message
• Creative graphic design
• Keyword analysis to determine the most popular search terms, and search engine friendly coding to optimize search visibility
• All websites built with lead generating tools to capture user information for later follow up.
• Email marketing newsletters and auto responders designed and set up
  http://www.makewebmagic.com

9/2003 - 2/2004
Y2Marketing.com
Information Architect – Contract

• Interfaced with clients, gathered site requirements, and delivered information architecture documents.
• Organized data into intuitive user flow
• Built page schematics, site maps and design concepts for several projects using Visio and Photoshop.
• Studied and learned an innovative and effective marketing system.
  

4/2003 - 8/2003
Brinks, Inc.
User Interface Designer - Contract
Worked with the engineering team to build intuitive design templates and information architecture for a Brinks Cash Teller application. View sample here: www.makewebmagic.com/brinks/megateller.htm

4/2003 - 8/2003
Yum! Restaurants International - Dallas, TX
Web Designer / Business Analyst - Contract
Gathered business requirements and designed interactive web applications for Pizza Hut, KFC and Taco Bell. Brought multiple projects to completion from concept to finished application; worked with dept. managers to determine site requirements. Built UI mockups and working web sites. Created Design Standards and Style Guidelines, CSS Style Sheets and Use Case templates for consistent corporate intranet web applications. View samples here: http://www.makewebmagic.com/yum

2/2003 - 3/2003
Centex Construction Group - Contract
Information Architect / Usability Design Standards and Templates - Contract
Developed Information Architecture, User Interface, Design Standards and Templates for Intranet Web Portal. Created functional prototype, navigational structures and labeling conventions. Delivered hand-coded functional page templates and graphic library.
See sample here: http://www.makewebmagic.com/images/15reasons.jpg

8/2001 - 8/2002
Southwest Airlines Headquarters - Dallas, Texas
Web Designer /Information Architect
Worked with team to gather requirements, prepare Use Cases, and develop user
interface prototype for J2EE application. Project was a web portal for the complex Fuel Management System. Tools and technologies used were Adobe Photoshop, Dreamweaver, DHTML drop down menus and JavaScript mousovers.
See samples here: http://www.webshine.net/swa/
Skills used were:
- Customer Requirements Analysis
- Concept Development
- User Interface Design
- Graphic Development
- Usability Evaluation
- Design Standards
- Style Guidelines
- CSS Style Sheets
- Site Production / HTML Coding

2001
Instructor
Presented Web Writing Workshop to IBM Content Managers.
'Crafting Online Content', Jeff Herrington Communications, www.jeffherrington.com

7/1998-8/2001
eQuest.com
PassportAccess.com
San Ramon, California
User Experience Designer
I telecommuted from my well-equipped home office for this company for 3 years performing business analysis, User Interface design, project management and strategic web application planning, development and maintenance for their two large interactive recruitment websites. I helped to build the eQuest.com job posting aggregator from the ground up. Worked directly with clients and Founder of company. Directed the programming staff to create ASP/SQL online applications. Designed and implemented branding and user interface standards, system usability and design guidelines. Designed and built GUI prototypes, brochures and print advertising, ad banners and mailers. This site is still using my designs: www.equest.com

10/1993 - 7/1998
Texas Instruments, Inc Dallas, TX
Web Developer / Media Relations
Started in Media Relations working with press releases and was the first
HTML specialist hired on the new web team for www.ti.com. Launched TI's website in April '95. Worked with all departments to determine their website requirements. Gathered specifications and developed multiple interactive websites from concept through graphic design, HTML coding, publishing and maintenance for large Internet and Intranet sites. Used multi-media equipment to record, edit and publish RealAudio and video on the Internet and Intranet. Layout and publication of several on-line magazines. My team won two Golden Quill awards for
excellence in online communication in 1996.

1/1985 - 10/1992
AAVCO Dallas, TX
Co-owner of company, Photographer, Audio/Video Technician
Set up and operated multi-media equipment for presentations, shows and meetings. Video tape recording, audio recording and editing, 35mm and video projection with computer interfacing. Photography.

EDUCATION
11/2002
CCCD Plano, Texas
Web Design Certification

12/1993
Richland Community College
Richardson, Texas
Certification in Computer Basics